Archive for category Advertising

Jörn Beyer aka Jørn a designer based in Dusseldorf, Germany has designed a range of leading spirit brands as Tetra Paks instead of the usual glass bottles. Jack Daniels, Absolut Vodka and Jagermeister all got changed into ordinary milk cartoons with interesting and stunning results. Read more about it here

When the humble Volkswagen Camper Van came out it quickly became a big hit with the hippy and surfer communities but in America they had a fight on their hands because the country loved its own ‘domestic’ cars and if they needed a multi seat or big car they got a huge station wagon (basically an estate but in American sizes for any non US readers). To most Americans the camper van looked like a small bus and it wasn’t exactly cool for people to drive around in a bus, so therefore VW had to have a strong marketing force behind them to try and change peoples opinion.

What they ended up with is a series of adverts that play on the fact they are so different and look like a bus. It was a daring series that could have backfired but obviously time has shown that it must have been a good plan because the VW is now one of the most well known used vans around and has an image unlike any other.

The pictures are all from a Flickr group dedicated to collecting old VW adverts. Definitely worth a look through if you like retro advertising.