Ikea, the purveyors of fine furniture that never gets built quite right because most people are useless at DIY, have recently made a right kerfuffle on Facebook in a bit of absolute marketing genius. The video explains it all so just have a quick look.
In my mind this is the best kind of marketing, instead of annoying pop ups and banner ads you have to go to them to see the adverts and even then its a win win situation because everybody loves to get free stuff. Especially when that free stuff is normally quite expensive furniture like sofas, wardrobes, beds, etc as they are not exactly the cheapest thing to buy. So if I can sit on Facebook, like I do most days anyway, and get free stuff just buy tagging myself and being a company’s friend then that, to me, sounds awesome!
